During the Month of October #NAPWGoesPink to raise awareness and education about breast cancer. Knowing the risks, understanding the disease and learning about prevention makes the difference that counts. It’s imperative for women to know what they’re up against. This month, Local Chapters are holding events to support the cause and our Foundation partner, Breast Cancer Research Foundation (BCRF).
Q: Why the Breast Cancer Research Foundation (BCRF)?
A: BCRF is the highest rated breast cancer organization in the US. Since its Founding in 1993, BCRF has raised more than half a billion dollars for lifesaving research. Through a unique and streamlined grants program, they seek out the brightest minds in science and medicine and give them the necessary resources to pursue their best ideas. As a result, researchers are able to make discoveries and design new approaches to address all aspects of breast cancer—and do so in record time.
In 2015-2016, BCRF will award $48.5 million in annual grants to over 240 scientists from top universities and medical institutions around the globe. In addition, $5.4 million has been committed to the international Founder’s Fund project focused on metastasis. Every hour of research they fund improves outcomes and saves lives.
“Our goal is to accelerate the breakthroughs bringing us closer to a cure, and to speed up the progress that will improve survivorship and quality of life for breast cancer patients today.” –Myra J. Biblowit, President & CEO BCRF
Q: How do campaigns like #NAPWGoesPink create awareness – even outside of our network?
A: Although hashtags were created as a way to organize the massive amount of content working its way through Twitter, they’ve since evolved into something much more. Hashtags have become a way for people and brands to create conversations, to interact with friends and fans, and promote products, services and support to massive amounts of new users.
There are two main ways you can take advantage of hashtags for any marketing efforts: Create your own hashtags and take advantage of trending hashtags.
By creating your own hashtag, you can guide the conversation, and in so doing, control the kind of content fans submit using your hashtag. For example, if you look up our campaign #NAPWGoesPink, you’ll see just that—NAPW and its members posting pictures of themselves in pink with their Local Chapters, family and friends, creating awareness and support through NAPW’s brand.
Q: How can NAPW impact you?
A: Only if you put your membership to work!
I always say it’s like a gym membership. If you don’t use it, then it has no impact. If we don’t put our NAPW membership to work, then how can we benefit and become more professionally healthy?
As our eChapter events roll out and we search our membership for relevant speakers, we see the diverse and extensive resources that are available. With over 775,000 professional women in our network, there is a wealth of connections to be made that are relevant to you.
Take the time attend an event or connect online. If you become active and engaged with your network, you will not be disappointed—and the impact will surely be profound. As Helen Keller once said, “Alone we can do so little; together we can do so much.”
Make sure to read this month’s Message from Louise which offers a network of education and support for Breast Cancer Awareness.