NAPW Feature Story: Building Your Brand by Building Relationships

Dana Angel Feature Story, Member Connections Newsletter 9 Comments


What is a brand? This term has been so overused that we decided to ask the experts. According to The American Marketing Association (AMA), a brand is a "name, term, sign, symbol, design or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from other sellers.” Now that we fully understand the term…