Keep ‘Em Engaged: Mobile Strategy Vital to Customer Base

Dana Angel Local Chapters 3 Comments

Lisa Strunin head shot

Lisa Strunin Strategic Marketing Consultant, Sphere Marketing Boston, MA Local Chapter President

With an estimated 6.5 billionmobile subscribers worldwide anticipated by the end of this year, companies must have a mobile strategy to effectively market their business, grow their customer base, retain existing customers and encourage customer interaction with their brands.…

NAPW Feature Story: On Target! Understanding Which Social Media Site Works Best for You

Vilma Alvarez Career, Feature Story, Member Connections Newsletter 4 Comments

social_media Facebook, Twitter, Pinterest. And, that’s only three! With numerous social media options available to professional women today, creating and successfully running a social media marketing campaign for your business, product or service is easy. The trick is knowing which social media sites reach your specific target audience.…