NAPW Business Forum: Learn All You Can: One Step Ahead to Success!
Ask any business owner what the most important factor is for success and you’ll most likely get the following answer: stay ahead of the competition. So what’s the best way to do this? The answer is simple. Learn all you can… about your competitors, about your clients, about latest industry advances… about anything that will ensure your company is always one step ahead.
Keep Your Competitors Close…
Learn all you can about the companies you compete with by attending professional conferences and networking events and seeking out your competitors. Yes, talk with them! Ask questions. Find out what they offer clients and what they are doing to differentiate themselves from others in the field. Yes, knowledge is power, but it’s all about how you use that knowledge for your own success.
…and Your Customers Closer
Do the same when it comes to your customers. Tap into your professional and social network to get close to potential customers. Talk to, and more importantly, listen to them. Learn all you can about their needs and expectations. If you have to call them, do so. If you have to create a survey for them, do it. The point is that you need to know what your customers are thinking in order to provide the best product or service for them.
Sharpen Your Skills
The business world is changing rapidly and chances are your industry is not what it used to be. To stay ahead of the competition, you must keep up with the changing trends and the latest technological advancements. Enroll in relevant courses, attend seminars and pursue advanced certifications, if necessary. Learn all you can and put that knowledge to use!
Show Your Support
An informed and educated staff helps you succeed. Encourage your employees to participate in professional development by offering incentives such as tuition reimbursement. Organize a group webinar viewing and/or bring in industry experts to speak at company events.
Be the Expert
Enhance your business exposure by promoting it. Present yourself as a thought leader and expert in your field. Speak at industry conferences or your next NAPW Local Chapter meeting, contribute relevant articles to industry websites or create your own blog. Get yourself out there to stay one step ahead of your competition!
We want to hear from you! How do you stay ahead of the competition? Tell us what you’ve done that has contributed to your business success.