Member Connections Newsletter, Member Spotlight

March 2015 Member Spotlight

 

Meet NAPW members in Member Spotlight, a monthly column that lets members highlight their careers and businesses. This month, we feature 20 accomplished women, so be sure to check out each of their profiles. For easy networking within your field or area of interest, we are featuring new industry categorization. VIP, Elite and Preferred Members: To be featured in an upcoming issue of the newsletter, contact us at featuredwomen@napw.com.

Arts / Entertainment


Catherine-Chadwick

Catherine Chadwick

Company: MERCURY 16 LLC
Industry:
Arts & Entertainment
Title:
Entrepreneur
Location: New York, NY


NAPW
: What techniques do you use to handle difficult employees?

Chadwick: I work with patients, as well as associates, in several arenas. I find that genuine interest in them and their fears, concerns and frustrations, along with a sense of humor in finding common possible solutions, go a long way.

 

NAPW: What do you feel is your most important business skill?

Chadwick: My ability to listen, assess and find the appropriate training and people to assist – all this being secondary to developing myself into being the best person I can be. A high level of self-awareness allows for receptivity, communication and contribution.

 

NAPW: It’s been said that it’s not what you know, but who you know. Do you believe this is true? Does is relate to you?

Chadwick: I believe that it has to be a combination of these things. I can be introduced to, referred to and connected with all the possibilities in the world, but if I do not have the integrity or skills required to move forward, it is all for naught.

 

NAPW: What do you think every entrepreneur should know about business?

Chadwick: It takes a willingness to continually develop one’s self. Be passionate about the project and offer an authentic product, whatever that product may be, which is sometimes in the form of a service. It isn’t always about me — it’s what I can do for the other person. I love meeting people and getting information and insight about them as I never know whom I will meet next that can benefit from that connection or information.

 

NAPW: How important is having a sense of humor to your daily business life?

Chadwick: Other than clean air, clean water and essential natural nutrition, it’s at the top of the list!

 

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Coaching / Consulting


Deborah-Fell

Deborah Fell

Company:
Fell Marketing Group
Industry:
Coaching, Facilitation,
Consulting Services
Title:
Executive Coach
Location: Bethesda, MD


NAPW
:
What is the best career advice you ever received?

Fell: Never stop learning and always be authentic.

 

NAPW: What advice can you offer a growing business?

Fell: Have a plan and be flexible and adaptable. Hire the right people and make them feel important. Partner with others, collaborate and ask questions. Always trust your instincts.

 

NAPW: How do you keep your ideas fresh?

Fell: Don’t get too attached to your own ideas. Be interested in the ideas of others, and your own ideas will be more interesting. Be expansive in perspective and generous in where and to whom you give credit. Stay mentally and physically healthy and active.

 

NAPW: How do you get more clients / customers for your business?

Fell: Have that perfect, clear-as-a-bell message about what you deliver to your clients and customers. Show your customers you care by delivering what you promise; they will come back again and again and refer you to others as well. Go out of your way to network — ask questions and talk about what you do. Websites, social media and internet marketing are important, but direct, active and authentic engagement is a must. Nothing can take the place of passion for what you do!

 

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Heidi-Lerner

Heidi Lerner

Company:
Gray Matters
Industry:
Disability Advocacy
Title:
Brain Injury
Life Coach
Location:
Del Mar, CA


NAPW
: Describe a time when setting aside personal time from work was the healthiest choice for you.

Lerner: I like to plan time for recreation around my work. If I know I’m going to be doing an activity I love after work, I get a rush of endorphins in anticipation while still working. I leave work happy and excited.

 

NAPW: Do you believe in mixing business with pleasure?

Lerner: I am in the field of wellness; encouraging contentment is an inherent part of what I do. I get gratification from seeing my clients’ success; so, in that light, yes, pleasure is mixed into my business.

 

NAPW: Do you believe our society glorifies “the busy woman?” Do you ever feel pressured by this stereotype?

Lerner: I strive to maintain my humanity in a world of reckless pursuit.

 

NAPW: Describe the ways you stay healthy at work.

Lerner: I arm myself with strategies to overcome various personal complications and keep a smiling attitude.

 

NAPW: In spite of your work schedule, which recreational activities do you always take part in?

Lerner: I go surf kayaking early in the morning and go Zydeco dancing at night. I use recreation as my therapy. It helps keep me sane in a crazy world!

 

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Kim-Monaghan

Kim Monaghan

Company:
KBM Coaching & Consulting LLC
Industry:
Human Resources
Title: Career Coach and
Human Resources
Business Partner
Location: Hudsonville, MI

 

NAPW: When working on a team, what role do you usually take? Why?

Monaghan: I look for ways to be a contributor. I’m inspired and ready to pitch in anytime the opportunity arises to make a difference and move forward toward a common goal.

 

NAPW: Describe a situation in which you were able to positively influence the actions of others in a desired direction.

Monaghan: I’m fortunate that my work allows me to positively influence others through coaching, training and supporting professionals as they move forward in pursuit of their goals. It’s my passion to help others; and I hope my intent to make a positive difference shines through.

 

NAPW: Describe a situation when you failed to meet a deadline.  What did you learn?

Monaghan: I’m a very organized individual but, of course, deadlines can get the best of us all. I can’t recall a missed deadline; however, no one is perfect. I think the most important thing we can do is plan in advance so we can be respectful of others’ time and be honest and forthright when we run behind.

 

NAPW: What ways have you found to make your job easier or more rewarding?

Monaghan: Investing in a supportive community that challenges me to be better every day. I find that when you build mutually beneficial relationships with mentors, colleagues, clients and career champions, you will continually grow, learn and strive to make an impact.

 

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Cosmetic / Beauty / Spa

Natasha-Hatch

Natasha Hatch

Company:
Beauty Blossom
Med Spa
Industry:
Cosmetics / Beauty / Spa
Title: Owner
Location: Erie, CO

 

NAPW: What would you tell young women about the obstacles they will face in your industry?

Hatch: Being a single mother of a six-year-old daughter has been hard. I own a med spa because I could not work the hours a normal spa required. Dedication and willingness to grow and accomplish what works best for you is what will make you happy in the long run. Having good partners behind you is a great key as well.

 

NAPW: What is the biggest career obstacle you have ever faced? How did you overcome it?

Hatch: The biggest obstacle is getting the correct products that will suit most of my clients without wasting money in the process.

 

NAPW: It’s been said that perseverance and hard work bring success. Do you believe this? Why?

Hatch: Yes, I absolutely believe in that. Since I have decided to open my business, I’ve been working all day long; and if I didn’t, my med spa would not be running today. Dedication is another attribute needed for success because I am in it for the long run.

 

NAPW: How have you overcome budget constraints while promoting your business?

Hatch: There are many options for free advertising of businesses. Word-of-mouth is the best way to promote your services!

 

NAPW: What is the best business advice you ever gave to another woman?

Hatch: Set your goals and work hard to get there. You can do anything if you really want it!

 

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Education

Mary-Hayes

Mary Hayes

Company:
Living By the Pen LLC
Industry:
Education
Title:
President
Location: Pompano Beach, FL

 

NAPW: What techniques do you use to handle difficult employees?

Hayes: The best way to handle a difficult employee is to open up the lines of communication. I let them know where their shortcomings are and give them the opportunity to explain their side of things. I want my employees to feel empowered in their jobs because it creates a more productive work environment. Giving them the opportunity to speak on equal terms is empowering in and of itself and typically enough to put a difficult employee back on track.

 

NAPW: What do you feel is your most important business skill?

Hayes: Patience! It is very easy to become frustrated in your job when you run into red tape or incompetence; however, as the head of a business, you always need to keep a level head. I am a strong believer in carving out some time for yourself every day — even if it’s only five minutes — to just sit and relax. This helps me not get overwhelmed with the day-to-day and manage my business more effectively.

 

NAPW: It’s been said that it’s not what you know, but who you know. Do you believe this is true? Does is relate to you?

Hayes: I’ve always hated that expression. It is completely untrue. If you are an intelligent, hard worker who won’t take no for an answer, doors will fly open for you. Other people of a similar character will recognize these traits in you and want to do business with you. When I entered into my business, I had zero contacts. I had to start from scratch. A year-and-a-half later, my business has locations in five states, with the anticipation of more growth in the future. Quality of service and character is what separates successful businesses from unsuccessful ones.

 

NAPW: What do you think every entrepreneur should know about business?

Hayes: I think every entrepreneur should have a thorough understanding of the market they are entering. In my case, I was entering into educational consulting. I needed to understand my clients’ schedules, the emotions that surround the work I do and regulations associated with the industry. Having this strong foreknowledge let me enter into business with realistic expectations and a more accurate business plan.

 

NAPW: How important is having a sense of humor to your daily business life?

Hayes: It is extremely important to have a good sense of humor in your daily life. It will keep you sane, help diffuse difficult situations and serve as a great icebreaker. It is reassuring to my employees and clients if I am walking around with a good sense of humor, appearing relaxed and collected

 

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Finance


sarah-creda

Sarah Cerda

Company:
Tyler Bookkeeping and
Tax Pros, Inc.
Industry:
Business Consulting
Title:
Tax Professional
and Enrolled Agent
Location: Tyler, TX

 

NAPW: How does your company differ from its competitors?

Cerda: Our company provides tax planning and income tax preparation to individuals and small business owners and managers needing qualified, dependable and affordable tax services. We offer a more personal and accessible client care environment. Our clients have year-round access to their tax professionals and friendly, helpful support that offers more confidence and peace of mind.

 

NAPW: How does your company encourage professional development?

Cerda: Tyler Bookkeeping and Tax Pros, Inc., is a member of many professional organizations and influencers. Many of these memberships require relevant, mandatory continued education credit hours, including business ethics and industry-related education. We are affiliated with a wide range of information, resources and support that provide professional development opportunities.

 

NAPW: What types of change are occurring in your profession?

Cerda: We have some very important and exciting changes going on right now. Currently, members are certified in specific specialty areas in roles such as Enrolled Agent and Certified Senior Advisor. We provide tax planning and tax services to seniors and those approaching retirement. We are in the process of expanding services for this growing group of clients to include an entire range of services, education and resources to foster healthier, more active, independent and productive lifestyles. The community as a whole stands to benefit from the positive effects of empowering the large and growing senior population.

 

NAPW: If your job progresses as you like, what would be the next step in your career?

Cerda: My mission is to progress in a more active leadership role within my job and my community. One of my ambitions is to develop and offer a life skills education program that prepares our youth on the brink of entering the real business world and offers a solid foundation for success. This program will launch them into life outside of basic classroom knowledge and skills. Transitioning from high school or college into the world of adulthood is a great leap. Preparing our youth to make sound decisions and to become solid leaders is an essential part of building a great nation.

 

NAPW: If your work were suddenly eliminated, what kind of work do you feel prepared to do?

Cerda: My work covers a range of productive and satisfying areas. It is extremely unlikely that all the particular areas would be eliminated. There will, no doubt, be rapid and perpetual change in the tax and professional service fields; however, as long as there is humanity, there will be a need for providers of these services.

 

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Mina-Kuper

Mina Kuper

Company:
Madison Debt and Tax Relief
Industry:
Accounting and
Legal Services
Title: President
Location: Santa Monica, CA

 

NAPW: When the going gets tough, where do you go?

Kuper: I spend time with my family and my dog.

 

NAPW: What do you do to maintain a healthy lifestyle?

KuperI walk three to five times a week and do a lot of laughing. Humor is the key to health.

 

NAPW: Do you think it’s important to avoid letting success define who you are?

KuperNo. I am a person who likes to make a difference in other people’s lives through dog rescue and helping others thrive.

 

NAPW: When starting out, how important was networking to the success of your business today?

Kuper: Networking has always been a big part of my life. It has helped me build my business as well as new friendships. I am excited to share my business with others. We have helped so many companies and individuals throughout the US in difficult tax matters. My attorneys are trained with many years of experience. Having been in business for almost 10 years, we have wonderful Yelp reviews and great ratings with the BBB.

 

NAPW: What tips can you share to maintain motivated employees?

Kuper: Allow them to have input in the decision making. Give them confidence.

 

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Hospitality

Erin-Hutchison

Erin Hutchison

Company:
Chartwells
Higher Education
Dining Services
Industry:
Hospitality
Title:
Catering Director
Location: Waxhaw, NC

 

NAPW: When using social networking, how do you stay true to your brand?

Hutchison: Staying true to my brand is very easy for me; it’s always about being honest in what you do and what you provide. I’m very passionate about what I do, and like to show pictures of events that I have done.

 

NAPW: Has your career choice positively influenced other areas of your life?

Hutchison: Well, that is easy. If I didn’t choose this career path, I am not sure I would have met my amazing husband.

 

NAPW: What advice would you give someone who is changing career paths?

Hutchison: Don’t do it on a whim or out of frustration to get away from the career you are in. Research and make sure it’s something you are passionate about.

 

NAPW: How do you handle your workload during a personal crisis?

Hutchison: I lean on my team. We are a team for a reason!

 

NAPW: Tell us about a time when a heavy workload has affected your personal relationships and / or physical and mental health.

Hutchison: During my pregnancy, I tried to take on too much and “finish” everything before I went on maternity leave. I didn’t want to dump too much on my supervisors prior to leaving and I ended up getting so stressed that I was pulled out of work two weeks earlier than I thought.

 

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Human Resources

Melany-Edwards-Barton

Melany Edwards-Barton

Company: AIRES, LLC
Industry:
Human Resources
Title: District Director
Location: Hereford, AZ

 

NAPW: What advice would you give to your younger self?

Edwards-Barton
: Have faith in your strength, especially when you feel weak. Understand that your weakest moments are usually your strongest moments in disguise.

 

NAPW: Describe yourself in three words.

Edwards-Barton
: Determined, focused and optimistic.

 

NAPW: Who is your role model and inspiration?

Edwards-Barton
: My brother is my role model and inspiration. He has lived his life with a disability, proving that disabilities are only obstacles to go around. He has achieved more in his life than anyone, including me, ever expected. What’s more remarkable is his attitude. So many times, I’ve looked at him and seen a smile when I know his hardships are sometimes more than I could bear. I am constantly reminded that the difficulties in my life are so minimal compared to his difficulties and that my attitude, in the face of difficulties, is a choice.

 

NAPW: What is your profession? Why did you choose it?

Edwards-Barton: I am a Vice President working in the human services field. My job is to improve the lives of people with disabilities. I chose this field for selfish reasons. I have the opportunity to improve others’ lives, to make their lives easier and empower them to achieve their goals. Each time I see how my actions impact their lives, I have a sense of fulfillment that warms me. It makes me feel I’ve made a difference. It’s that sense of fulfillment that keeps me coming back for more.

 

NAPW: What or who led you to your career path?

Edwards-Barton
: Since my brother has a disability, I watched him struggle every day growing up, trying to fit in, trying to keep up. I watched the battles my mom fought with the schools trying to get them to teach him, not just pass him through. I believe my passion was born from living through those experiences. I knew I could use my knowledge and my passion to assist others in their battles. Maybe I can make their challenges a little easier, their goals a little grander and their achievements a little more spectacular.

 

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Nonprofit

stephanie

Stephanie Carmichael

Company:
Child Advocates
of Placer County
Industry:
Nonprofit
Title:
Resource
Development
Director
Location: Auburn, CA

 

NAPW: Whose company / brand / website would you love to redesign?

Carmichael: Definitely LinkedIn. It’s an important networking site and great for fundraising, but it needs to be easier to maneuver and connect.

 

NAPW: What are some of the books we would find on your bookshelf?

Carmichael: There is a purposeful assortment ranging from politics to self-help. My personal favorites are the books I have collected during my travels. During every vacation I take, I make a conscious effort to visit the local bookstore and purchase a book about the area and history. It makes a complementary addition to my home.

 

NAPW: How do you handle a chaotic work situation?

Carmichael: With a smile and a laugh! The more I react like that, the easier the situation is to handle; and it’s usually contagious with others in the office. Rising tides raise all ships!

 

NAPW: Name three people / companies you regularly follow on social media.

Carmichael: Dr. Mehmet Oz, Megyn Kelly on Fox News and my four children on Facebook.

 

NAPW: What was your first-ever job and what did you learn from it?

Carmichael: The Red Barn restaurant in Boulder, Colorado. As a new employee, I had to work the salad bar. I remember two things about that job. One is that I discovered blue cheese dressing. What I also learned is that I didn’t want a career working in a restaurant.

 

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Maggie-Varney

Maggie Varney

Company:
Wigs 4 Kids
Industry:
Nonprofit
Title:
Founder & CEO
Location: St. Clair Shores, MI

 

NAPW: Do you feel you have achieved success by your own rules or have you compromised in any way?

Varney: I am fortunate to have been mentored by many renowned professionals in the beauty industry and have worked diligently to remain updated on the latest techniques and styles. I am an advocate for continuing education. I believe that no matter how knowledgeable you are, you can continue to grow and learn new skills throughout life. This philosophy carries over to my work in the nonprofit sector as I attend seminars and webinars to stay educated on best business practices.

 

NAPW: What was the catalyst that inspired you to start you own business?

Varney: I have had the honor and privilege of working with adult cancer patients for over 25 years as a facilitator of the American Cancer Society Look Good…Feel Better program, where I teach adults how to deal with the appearance-related side effects of treatment.

In one of my classes, I met a teenager named Emily, who I assumed was attending in support of her mother. I soon found out their roles were the opposite — Emily’s mother was participating to support her, and she was undergoing treatment for cancer. Emily was very upset as she was fighting for her life, and also did not have a wig that fit properly or looked age appropriate. I asked if she had checked with local salons to see if they had any wigs available that would meet her needs, and she informed me that they did not fit well or were not styled for a young woman. I invited Emily to my salon and was able to assist her — she was the first teen I had ever helped. Little did I know there would be so many more to follow.

 

NAPW: It’s been said that when one door closes, another opens. How true is this for your business life?

Varney: 
In business, especially in the nonprofit sector, there is a limited amount of time, money and people, so you have to be flexible. You must be financially creative and open to new opportunities as they are presented. Take what life presents you and utilize it.

 

NAPW: How do you network?

Varney: At Wigs 4 Kids, I remain active in the community and reach out by participating in fundraisers, events and speaking engagements with various businesses, civic groups, organizations, schools, churches and hospitals. I firmly believe in giving back where I work and live.

 

NAPW: When things get tough, how do you keep yourself going?

Varney: I am reminded daily of the strength and courage of the children and teens we serve at Wigs 4 Kids and know that we make a profound difference in their lives every day.
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PR / Marketing / Media


Katie-Hancock

Katie Hancock

Company:
Brock Associates
Industry:
Agriculture and
Food Production
Title:
Marketing Consultant
Location: Water Valley, KY


NAPW
: How do you reduce stress while experiencing continuous pressure?

Hancock: 
I take a quick walk outside.

 

NAPW: Which online career tools or apps do you use most?

Hancock: Dropbox.

 

NAPW: What are your biggest strengths / talents in your position?

Hancock: Organization and passion for my work.

 

NAPW: What are some of your weaknesses? How do you plan to improve them?

Hancock: 
Time management and prioritizing the most important tasks. It helps to make a list and check off the most important things first as I do them.

 

NAPW: How do you maintain the networking relationships you’ve established?

Hancock: Online social networking, texting and making calls.

 

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Laurie-Pomerson

Laurie Pomerson

Company:
Pomerson
Road Marketing
Industry: Performing Arts
Title: Principal
Location: Washington, DC

 

NAPW: What do you want members to know about you?

Pomerson: I have spent over 25 years working in various capacities of the touring Broadway industry. I began selling tickets before computerized ticketing was available. I spent my former years in Columbus, Ohio, where I presented nearly 20 seasons of a Broadway series in the beautiful Ohio and Palace Theatres. I grew a loyal audience from less than 3000 annually to nearly two million. I worked within the local arts community to collaborate on regional projects and develop fundraisers for the HIV / AIDS community. I chaired the Columbus Arts Marketing Council for three years, marketing being the focus of my practice on Broadway. Through this council, we were able to bring a heightened awareness to the vibrant arts scene in Ohio’s capital. I also worked with the Greater Columbus Arts Council to create educational opportunities, bringing local students together with touring Broadway actors and, ultimately, into the theatre to see live performances. In 2004, I moved to Washington, DC, where I became the National Director of Strategic Marketing for Broadway Across America, the largest promoter of touring Broadway. In that capacity, I specialized in long-term planning and brand clarity for the organization. I also specialized in the marketing of the “blockbuster” musicals, such as Wicked and Disney’s The Lion King. In 2011, I decided to turn my skills toward a local leading theatre in Washington, DC — the Tony Award-winning theatre, Signature Theatre. During that time, I became more familiar with the theatre landscape in DC. After two years, I left to create my own consulting business for both local and Broadway theatre. Currently, I am working on a project for Broadway Near You, which is a startup company dedicated to bringing live Broadway performances to the cinematic screen in North America and the UK. With my help, we will forge relationships with presenters of live theatre to make stage productions readily available and affordable for all.

 

NAPW: What can you do for your NAPW community?

Pomerson: I can bring my marketing expertise and my keen ability to build relationships and create successful ventures between businesses of all types. I can offer my knowledge of the entertainment industry, which is a very specialized business. I have learned how to apply traditional business functions to a not-so-typical endeavor. I also have experience in event management and can offer my services to members or Local Chapters.

 

NAPW: How do you use social media to promote your career or business?

Pomerson: I have my own website and keep my LinkedIn profile up-to-date. I have been contacted by clients through LinkedIn — so it works! I often take webinars to keep up on the changing landscape of SM marketing and networking.

 

NAPW: Describe your typical day.

Pomerson: My mornings are filled with coffee and reading local news, specifically theatrical and Broadway trades. I check in with my clients on a daily basis to see what their hot buttons are for the day. I spend most of my day at my desk doing research for current clients and seeking new ones. I often meet with local DC theatre leaders to learn their needs and to see if there is a way I can fulfill a role in their community.

 

NAPW: Did you ever face a glass ceiling with this career choice, and what did you do about it?

Pomerson: I really haven’t. The theatre business is all-inclusive of everyone in every capacity from Producer to Press Agent, General Manager, Booking Agent, Promoter, Venue Owner, etc. I’m lucky that way.

 

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Candice-Trebus

Candice Trebus

Company:
Akraya, Inc.
Industry:
IT Staffing
and Recruitment
Title: Marketing Manager
Location: Santa Clara, CA

 

NAPW: How is the economy affecting your industry?

Trebus: The health of the economy defines the staffing industry while we ride the tides of change. Whether we’re providing temporary staffing or direct hire salaried employees, it’s easy to pivot and adapt to changing client needs. Despite the recession, the staffing industry has done quite well because talent searches are always arduous and challenging, even for companies with a dedicated recruiting team. Projects still have deadlines and budgets to adhere to, regardless of staffing losses and restructure.

 

NAPW: Complete the following sentence: If I had all the money in the world, I would…

Trebus: …become a philanthropist. What good is all the money in the world if you can’t inspire change?

 

NAPW: Name an example of when you were able to contribute to a team project.

Trebus: In my new position, I designed and implemented a “never go alone” strategy in our social media. Every social post has the buy-in and support of our entire 127-person company. I have an open-door policy regarding content to carefully evaluate our company message and to ensure we remain thought leaders in our industry and subject-matter experts in our business.

 

NAPW: What does your company do to contribute to its employees’ professional development?

Trebus: Akraya fully supports my MBA program in the most important way possible – giving me time to complete it. With our work-life balance program, they ensure that I’m going to be on time for all my classes and that I have ample time to complete my assignments. Additionally, the company offers several training modules in a variety of areas. I’m truly fortunate to work for a company that values education.

 

NAPW: What are some job search tips you can share with fellow members seeking employment?

Trebus: As a former Recruiter and current Marketing Manager for a staffing and recruiting firm, the tips and tricks I have for your job search are numerous. I could conduct training modules for days and still not capture the entirety of every nuance. However, here are three pieces of advice I’ve found to be invaluable:
•    Know your industry, know your job and be able to speak intelligently about its minutiae.
•    Know what your future job looks like and research the stepping stones from where you are to where you want to be.
•    If you’re not employed, stay busy. Add online training to your daily routine, seek volunteer options within your industry and stay relevant / up-to-date by reading daily news and calling your network to talk about their projects.

 

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Real Estate

Kathleen-Pickering

Kathleen Pickering

Company:
Florida Luxurious
Properties
Industry:
Real Estate
Title: Estate Agent
Location: Ft. Lauderdale, FL


NAPW
: When using social networking, how do you stay true to your brand?

Pickering: Staying true to my brand is easy because my entire real estate social networking platform is based on one simple philosophy — when satisfied residents populate our neighborhoods, our communities thrive.

I take great pride in my goal to ensure the best possible luxury real estate opportunities for my customers so that they and their families can live happy, productive and gratifying lives in our tropical, seaside paradise.

 

NAPW: Has your career choice positively influenced other areas of your life?

Pickering: Without a doubt, my writing career as a professional Author blended with the luxury real estate sales market. Networking in business while writing happily-ever-after stories opened doors to creating real happily-ever-after stories for customers seeking the perfect residence. My interpersonal skills and attention to detail, combined with my local understanding of the elite neighborhoods in Fort Lauderdale, helped hone my expertise as an Estate Agent at Florida Luxurious Properties. More importantly, as a recently divorced woman after 37 years of marriage, this new career choice has given me confidence and financial security I never knew I could achieve on my own — a brand new, outside-my-comfort-level experience of which I am so very proud.

 

NAPW: What advice would you give someone who is changing career paths?

Pickering: As far as we know, we only get one life to live on this beautiful planet. I believe we were born for one reason — to experience love and joy. If your current career path does not bring you joy, I would venture to say that you have chosen the wrong path. Since we all prefer not to use four-letter words, I would delete the much-used four-letter word “fear” from your vocabulary and choose the mantra, “What have I got to lose?”

Create a clear, open space in your heart and mind and see what fills the path. Look for mentors you admire and ask them how they achieved their goals. Learn from others’ success — don’t reinvent the wheel, as I’ve been told over and over! Take baby steps. Give every day the opportunity to bring you closer to your joy. Live honestly. Love greatly. And be grateful for your choices, successes and mistakes. They all exist to teach us! Then, I’d love to know how it went for you!

 

NAPW: How do you handle your workload during a personal crisis?

Pickering: Focus. Plain and simple. I become incredibly organized with my calendar and carve out the hours required to meet my scheduled demands. I make every effort to schedule phone calls and meetings needed to deal with personal issues at the same time each day / week so that I can let those thoughts go and move on to business when I’m finished. And, thank goodness for the internet. Having a laptop and iPad with remote access for those times when the crisis looms larger allows me to attend to my personal issues and remain attentive to business that arises during those moments. I do not hesitate to ask willing colleagues to step in when necessary.

 

NAPW: Tell us about a time when a heavy workload has affected your personal relationships and / or physical and mental health.

Pickering: For over a year, I was emotionally slammed with divorce proceedings on the personal side while daily customer needs and two looming book deadlines flooded my business schedule. Trying to keep a level head while dealing with daily business and night writing, as well as the family outfall for walking away from a 37-year marriage, became an overwhelming challenge. While on the business side, I completed all transactions and had two books published, on the personal side, I managed to alienate myself from my two sons and several family members. It took almost another entire year to pick up the pieces and get back on track with those I love. I learned a hard lesson about communication and what one says versus what one hears! I’ve learned that the best way to ensure all parties understand is to repeat to them what you believe you heard until everyone clarifies their position. A simple tool… and very effective! I am available to speak with women to share my experiences and encourage clarity of purpose while keeping emotionally centered to succeed. Don’t hesitate to contact me for more information.

 

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Science / Technology / Healthcare


Nancee-Barnette

Nancee Barnette

Company:
Dunbar Medical
Associates, PLLC
Industry:
Healthcare
Title:
Practice
Administrator
Location: Dunbar, WV

 

NAPW: What would you tell young women about the obstacles they will face in your industry?

Barnette: Healthcare is ever-changing, and you must embrace the changes to succeed.

 

NAPW: What is the biggest career obstacle you have ever faced? How did you overcome it?

Barnette: Sexual harassment. This was a very challenging time in my life and career. I was determined to prevail for my daughters and for my career. I wanted them to learn the importance of being strong and confident in difficult circumstances. I chose to stay in my position and confront the harassment; and now, 34 years later, I’m with the same company. Through it all, I earned much respect for the stand I took in overcoming a hostile work environment.

 

NAPW: It’s been said that perseverance and hard work bring success. Do you believe this? Why?

Barnette: Absolutely! My journey started 34 years ago. I was hired for a small medical practice (three doctors and six employees). I’m very proud of where we are today in the community; we’ve grown to 12 providers and 50 employees with an onsite lab and two office locations. I have managed the practice through this growth and continue to lead as we tackle the transformations of healthcare.

 

NAPW: How have you overcome budget constraints while promoting your business?

Barnette: Constant management and control of budget is essential to the success of our practice.

 

NAPW: What is the best business advice you ever gave to another woman?

Barnette: Be confident! Never underestimate your worth and your ability — go, and go boldly! Always be yourself and have a genuine passion and drive for the mission of your company. These things will lead to strong relationships, respect and trust, all of which are the foundation of success.

 

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Arpitha-Parthasarathy

Arpitha Parthasarathy

Company:
US Medical
Innovations,
JCRI-ABTS and
Arpithaexponent.com
Industry:
Research and
Development
Title:
Translational Research
and Artist
Location: Beltsville, MD

 

NAPW: What advice would you give to your younger self?

Parthasarathy: Do what you like to do and you and the fruits of your actions will become the driving force to achieve your goals.

 

NAPW: Describe yourself in three words.

Parthasarathy: Honest, confident and intellectual.

 

NAPW: Who is your role model and inspiration?

Parthasarathy: My parents are my role models, while I draw my inspiration from my gurus, teachers and books. Being a self-made, self-motivated person, I’m inspired by my own ideas, ideals and aspirations.

 

NAPW: What is your profession? Why did you choose it?

Parthasarathy: I’m a Biomedical Scientist, Yogi and a fine art professional. I chose science as my career to impart my knowledge to the field of regenerative medicine for the benefit of society.

 

NAPW: What or who led you to your career path?

Parthasarathy: After schooling, I spent time studying all the branches of science. I pursued my passion for science and achieved my goals. I still have a lot to contribute to the scientific arena, and I’m always excited about discovering and exploring the novelty in the fields of science and technology.

 

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Dottie-Schindlinger

Dottie Schindlinger

Company:
BoardEffect
Industry:
Coaching / Training,
Nonprofit & Education
Title:
Executive Vice President
of Market Development
Location: Philadelphia, PA

 

NAPW: Whose company / brand / website would you love to redesign?

Schindlinger: Our company’s website! BoardEffect’s new website and brand launched before the new year.

 

NAPW: What are some of the books we would find on your bookshelf?

Schindlinger: These days, you’d have to look at my iPad to find my bookshelf. Some of my current favorites include business titles like The Challenger Sale, Good to Great, The Five Dysfunctions of a Team, Strengths Finder, Coaching for Growth and Mindset. Other nonfiction titles I’ve read in the last few months include Lean In, Boys in the Boat, Conscious Capitalism and Gulp. For fun, I like to read engrossing fiction like The Goldfinch, Dear Life, The Alienist, Sacred Hearts and Miss Peregrine’s Home for Peculiar Children.

 

NAPW: How do you handle a chaotic work situation?

Schindlinger: I make lists. I also love Trello. Prioritize the urgent and important items first, rally the troops and delegate; then tackle each task as efficiently and effectively as possible.

 

NAPW: Name three people / companies you regularly follow on social media.

Schindlinger: The New York Times, Wired and Huffington Post.

 

NAPW: What was your first-ever job and what did you learn from it?

Schindlinger: My first job was in eighth grade waiting tables at St. Andrew’s Bingo in Erie, Pennsylvania. It taught me about the importance of quality customer service, how to work effectively with unhappy customers, how to manage time and how to manage wages.

 

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Aari-Seitz

Aari Seitz

Company:
inVentiv Health
Merck
HMR Weight Management
Industry:
Pharmaceuticals and
Biotechnology
Title:
Consultant
Location: Mahopac, NY

 

NAPW: What tools or processes do you use to stay organized?

Seitz: Microsoft Office, Business Contact Manager, iPhone calendar reminders and a traditional filing cabinet.

 

NAPW: Tell us about a time when you had to go above and beyond to get a job done.

Seitz: An elderly client wanted to set up her granddaughter with a long-term financial cushion which, in the end, turned out to be only the beginning of this client’s needs and wishes. Reader’s Digest version — our visits, which involved my picking her up at her home and driving her to my office, became weekly, two-hour meetings over a period of eight weeks. During our meetings, I helped her organize her current financial situation and future final wishes, and then coordinated the outcomes with her family, attorney and accountant. It was a joyful experience to watch this woman transform her apprehensive, confused and worried state of mind into complete confidence.

 

NAPW: What major obstacle did you overcome in the past year?

Seitz: Myself.

 

NAPW: In what ways do you raise the bar for yourself and others around you?

Seitz: I am always interested in learning something new and applying it. Then I decide whether or not to implement it based on spiritual ROI (if it touches my soul and purpose), time ROI and financial ROI. I encourage everyone I encounter to do the same.

 

NAPW: If you were running a company that produces X and the market wasn’t interested in that product anymore, what would you do?

Seitz: Use focus groups and survey the market to find out why they are not interested in the product. Discover what they are interested in and study the successes in the market relevant to the product. Then based on the results of the survey, interests and parallel products, either update it to accommodate the market or discontinue it, and create something new and improved based on the focus group / survey needs and what is successful in that market.

 

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Megan Bozzuto