Business Forum, Member Connections Newsletter

Business Forum: Blogger’s Block Be Gone! Topics for Small Business Owners

 

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Current, relevant and fresh. That’s what your blogs need to be, what they must be. According to Entrepreneur.com, a great business blog shows your customers why they should do business with you instead of your competitors. And, according to HubSpot, 81% of consumers trust the advice and information from blogs. Even better, 126% more leads are generated from small business blogs. This is key to your business success. Creating unique, original content on a regular basis is challenging even to the very best bloggers. So, to provide some inspiration, here are 10 topics to release your inner muse.

  1. Explain why your business is better than your competition.
  2. Feature a loyal customer in a weekly blog.
  3. Create a promotional blog asking customers to respond and enter to win one of your products.
  4. Review an industry event you’ve attended.
  5. Report on trends affecting your business / industry.
  6. Announce any upcoming sales or benefits you offer.
  7. Create a buzz around a new product release.
  8. Highlight charitable efforts and causes you support.
  9. Share your unique business philosophy.
  10. Interview the person who most inspires you.

How has blogging increased your bottom line? If you post blogs regularly, tell us about the biggest success you’ve had with it.

We want to hear from you! Let us know the answers to these questions below. And, feel free to share your tips about small business blogging.

4 Comments
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Megan Bozzuto

4 Comments

  1. Dianne C Lemon
    January 21, 2014 at 10:44 pm

    This is good information. It assists bloggers with some parameters and guideposts. I am new at this, feel to old to be blogging.

  2. Robin Yearsley
    February 9, 2014 at 12:39 pm

    There are over 40 guides, articles and “tip sheets” here http://flip.it/Trqc4 to help overcome blogger’s block. They have proven invaluable for blogger’s and content creators over the past few months. Regards, Robin.

  3. Tami Santini
    February 10, 2014 at 2:14 pm

    The key to a successful blog post in regards to getting traffic is the keyword search and optimizing your blog to be found. The most read blog posts I’ve ever done are ones that give my audience what they want: “The Top 5…”; “How to…”; “3 Common Mistakes…”. etc. Find out where you can rank with certain key words that are pertinent to your industry and go after those terms. Don’t try to compete with the big-wigs out there, find out where your competition is NOT ranking and go for those! We use Market Samurai for this aspect.

    • Linda Crawford
      March 19, 2014 at 8:29 pm

      Bravo Tami! Couldn’t have said it better myself. If I may add one thing, write it as though you are talking to a friend or at least a captive audience. Keeping the message simple and direct is key. Don’t ‘blah, blah, blah,’ on and on with things that are not relevant to the topic or like your writing a legal document. (nobody like a show off). When I right them, I always try to end with a question…. why?…. to leave them wanting more of coarse. 🙂