You don’t need a fancy DeLorean time machine to bring your business “back to the future.” In fact, you’re already half-way there. The journey of your brand is an evolution – a continuing process of improving the value of your brand by defining or refining your focus. It’s important to understand the phases of reinvention to master a refreshing transition into a new and improved business identity. The best way to predict the future of your brand is to create it.
Here are 5 Stages of business brand reinvention:
Stage 1: It’s All About the Timing
Making the decision to make a decision is the hardest thing for entrepreneurs to do. The first step is deciding if it’s the right time for a brand makeover. Discover how your brand is defined through customer research and by assessing the current state of your industry environment, corporate history and culture, competitor landscape, mission and vision.
Stage 2: Bring Yourself Up-To-Speed
Articulate your reinvention strategy by compiling and interpreting corporate data and research. Identify what your audiences want from your brand and what needs to be done to satisfy your target markets and your bottom line. This is where the past, present and future of your brand develops into a powerful market-driven business strategy.
Stage 3: Embrace the Lightning
Your unique spark will electrify the masses. The stage of positioning and differentiating your brand from the competition is the key to a successful reinvention strategy. Define your unique value proposition that sets you apart from the competition and guides your outreach through branding, marketing and messaging.
Stage 4: Transition in Style
Express your brand’s personality through strategic decision making, articulation, positioning and differentiation. As your brand transitions into a new and improved work of art, an original story is waiting to be told. From the style and color of your logo, to the tagline and tone of your voice, the unique personality and creative flare of your brand takes your business brand to the next level and changes how the world sees your business.
Stage 5: Let the Pedal Hit the Metal!
Your final (and continuous) stage of reinvention is the activation your new brand. Apply and extend your business brand by means of advertising, word-of-mouth and social engagement. Ensure you are taking advantage of all ways to communicate to and with your audience. Be prepared for any new obstacle or challenge along the way. Embrace change – it moves you forward.
Great Scott! You’re on your way to reinvention!
We want to hear from you! Have you reinvented your business brand? What do you think is the most important aspect of brand reinvention?
The results are quite interesting!